Matt Cutts: Gadgets, Google, and SEO
neat fun stuff
How to find start-up ideas
Chris Dixon had an interesting post a while ago about how to find start-up ideas. The advice boiled down to keeping a spreadsheet of ideas and talking to lots of smart people (entrepreneurs, potential customers, VCs, people at big companies). It’s good advice. Paul Graham also wrote in 2008 about startup ideas he’d like to [...]
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Webspam projects in 2010?
About a year and a half ago, I asked for suggestions for webspam projects for 2009. The feedback that we got was extremely helpful. It’s almost exactly the middle of 2010, so it seemed like a good time to ask again: what projects do you think webspam should work on in 2010 and beyond?
Here’s the [...]
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[POLL] Help me pick my next 30-day challenge!
This month I made my 30 day challenge be “Don’t respond to email after 10 p.m.” I’ve done very well overall on this challenge, and I like the results a lot. I’ll probably try to keep up this behavior.
Now I need to pick my next challenge. I read through the 350+ suggestions and comments that [...]
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Give Buzz another look
Have you given Buzz a try recently? Robert Scoble just asked if it was time to reconsider Buzz. Coincidentally I said almost the same thing in a question and answer session with Danny Sullivan last week at the SMX Advanced search conference.
I’ll repeat what I said last week. Do you remember when you first started [...]
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SEO site review session from Google I/O 2010
A couple weeks or so ago, we did an SEO site review session at Google I/O 2010. The video from that session is now live:
The video is about an hour long, but I hope it’s a pretty good use of your time if you’re interested in search engine optimization. Enjoy!
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SEO Advice: Make a web page for each store location
If your company has a bunch of store locations, please don’t hide that information behind a search form or a POST. If you want your store pages to be found, it’s best to have a unique, easily crawlable url for each store. Ideally, you would also create an HTML sitemap that points to the web [...]
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Help me pick my new 30 day challenge
Okay, I’ve finished roughly a year of 30 day challenges, and now I’d like your help picking new ideas. So far, I’ve done:
- 30 days with no TV (May)
- 30 days of 10,000 steps each day (June)
- 30 days biking into work (July)
- reading 15 books in 30 days (I only made it to 12) [...]
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A few thoughts on SSL Search
I’m incredibly happy that Google has added the option to search over SSL by going to https://www.google.com/ — note the “s” in “https.” I’m writing this blog post in a hotel right now because I’m in Europe for a week doing a series of tech talks, but I could just as easily be working down [...]
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Live-buzzing Day 2 of the Google I/O keynote
Okay, today I’m going to try something different again. I’m going to try live-buzzing the keynote of Day 2 of Google I/O. You can follow the live-buzz right here.
I’m going to update the buzz as news comes out; if you’re following on the web instead of on Buzz, you might need to hit reload to [...]
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Live-blogging (okay live-waving) Day 1 of Google I/O Keynote
Okay, I’m going to try live-blogging the keynote of Google I/O, but I’m doing it with a twist. I’m going to try live-blogging in Google Wave with some other folks.
Watch the live-stream video at http://www.youtube.com/user/GoogleDevelopers by the way.
Lots of folks will be live-blogging or waving. Here is a different live wave with Gina Trapani, [...]
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bg Theory
Providing Google AdWords, PPC, SEO, and Internet Marketing Training for Your Business
My SES San Francisco Agenda: Where I?ll be speaking and the sessions I?m most...
After speaking for years at SES San Jose, I still have problems remembering SES is going to be in San Francisco this year.
After attending, I?m sure I?ll remember the difference as this show promises to be different than other SESs as there are several new items planned, such as Incisive partnering with other conferences, such [...]
Read Brad's Newest Book: Advanced Google AdWords
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
$175 in training & AdWords coupons inside
Read testimonials from industry experts
Learn more about Advanced Google AdWords
Certified Knowledge: Online AdWords Training, Tools, and Community
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory.
We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org.
Related posts:John Battelle speaking at Google Interesting video of John Battelle speaking at Google. You can...
A Week of AdWords Quality Score Posts In preperation for Search Engine Stratedgies New York, I’m writing...
Danny in USA Today There is a very nice write up about Danny Sullivan...
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Advanced Google AdWords is Now Available in Kindle Format
Advanced Google AdWords (my book on AdWords advertising) has been selling quite well. After a few months in the top 10 advertising books on Amazon, it?s now available in a Kindle format.
If you?ve been holding out to buy the book until it?s in the Kindle format, you can get it from Amazon here.
If you?d like [...]
Read Brad's Newest Book: Advanced Google AdWords
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
$175 in training & AdWords coupons inside
Read testimonials from industry experts
Learn more about Advanced Google AdWords
Certified Knowledge: Online AdWords Training, Tools, and Community
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory.
We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org.
Related posts:Advance Google AdWords Breaks into Amazon’s Top 2k List Advanced Google AdWords, the book I spent a year writing...
Google Launches New Ad Format to Empower Local Businesses Google has launched a new ad format type specifically for...
Advanced Google AdWords Book – Now Shipping Advanced Google AdWords is the most advanced book on...
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How to use SEO Ranking Factor Charts to Increase Your Rankings
Every year there are many ranking factors charts that are published that will tell you what factors are the most important in ranking.
However, don?t start reading them and then think that?s exactly how you should create and design your site.
There is no magic to SEO. There is rarely just one thing you can change and [...]
Read Brad's Newest Book: Advanced Google AdWords
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
$175 in training & AdWords coupons inside
Read testimonials from industry experts
Learn more about Advanced Google AdWords
Certified Knowledge: Online AdWords Training, Tools, and Community
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory.
We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org.
Related posts:A Look into adCenter’s Quality Score Rankings Quality score remains one of the more ambiguous ideas on...
Meta Tags Are Not Dead Once again the discussion has come up that meta tags...
AdWords Hypothetical Formula As usual, I was over analyzing a few data...
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The Officially Supported AdWords Seminars are Coming to New York City
The AdWords Seminar for Success series is heading to New York City.
Please note; this will probably be our last stop of the year on the east coast.
We might do a Philadelphia seminar later in the year; but at present this is our last one planned for the East Coast until next February or March.
When: July [...]
Read Brad's Newest Book: Advanced Google AdWords
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
$175 in training & AdWords coupons inside
Read testimonials from industry experts
Learn more about Advanced Google AdWords
Certified Knowledge: Online AdWords Training, Tools, and Community
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory.
We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org.
Related posts:AdWords Mobile Pages Officially Close I just received this email from Google: Hello, We’re sorry...
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What motivates you? Hint: It?s actually not money
Did you know:
The higher the monetary reward you give an employee, the generally worse their performance becomes?
That?s not true of manual tasks
It is very true of cognitive tasks
The three best motivating factors for individuals are:
Autonomy ? are you in charge of your destiny?
Mastery ? how can you get better at a skill? [...]
Read Brad's Newest Book: Advanced Google AdWords
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
$175 in training & AdWords coupons inside
Read testimonials from industry experts
Learn more about Advanced Google AdWords
Certified Knowledge: Online AdWords Training, Tools, and Community
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory.
We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org.
Related posts:You don’t make Google money. Google does not make you money. Are you forgetting someone? Someone goes to a search engine looking for the answer...
Ask the Hard Questions: How do you make money? How do you make money seems like a very personal...
How Bloggers Make Money This is a great article from ProBlogger on how to...
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How to read 300+ blogs a day and still have time to implement new creative ideas
The average person consumes 34 gigs of data and more than 100,000 words every single day.
Considering the average twitter length is 81 characters, roughly 16 words, that is the equivalent of reading 6250 tweets in their entirety every single day.
With so much data overwhelming us everyday; how can one possible read and digest the [...]
Read Brad's Newest Book: Advanced Google AdWords
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
$175 in training & AdWords coupons inside
Read testimonials from industry experts
Learn more about Advanced Google AdWords
Certified Knowledge: Online AdWords Training, Tools, and Community
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory.
We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org.
Related posts:The SEMMYS, Controversy, and Analytics Blogs You Should Read Matt has taken the best posts from his feed reader...
Yahoo Integrates Blogs into News The announcement by Yahoo that they’re integrating some blogs into...
Breakdown of Media Content vs Blog Content Topix.net, one of my favorite news sources, is beginning to...
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Advance Google AdWords Breaks into Amazon?s Top 2k List
Advanced Google AdWords, the book I spent a year writing and perfecting, broke into Amazon?s top 2k list last week.
For a very niche marketing book that?s quite an accomplishment.
This book is only for people who:
Involved in online marketing
Want to learn more about AdWords
Are not beginners
Read English
Willing to spend money to learn [...]
Read Brad's Newest Book: Advanced Google AdWords
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
$175 in training & AdWords coupons inside
Read testimonials from industry experts
Learn more about Advanced Google AdWords
Certified Knowledge: Online AdWords Training, Tools, and Community
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory.
We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org.
Related posts:Advanced Google AdWords is Now Available in Kindle Format Advanced Google AdWords (my book on AdWords advertising) has...
Google AdWords Remarketing Campaigns: See how we set up our own campaigns Google remarketing campaigns allow you to serve custom ads to...
Advanced Google AdWords Book – Now Shipping Advanced Google AdWords is the most advanced book on...
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Avoid the Downward Quality Score Spiral
My rule (and like all rules there are exceptions) is that if your quality score is 6 or below; stop raising bids and start working on quality score.
However, I keep receiving the question: Outside of cost and position; why is quality score so important?
Here?s the answer.
First, take a look at this list of what quality [...]
Read Brad's Newest Book: Advanced Google AdWords
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
$175 in training & AdWords coupons inside
Read testimonials from industry experts
Learn more about Advanced Google AdWords
Certified Knowledge: Online AdWords Training, Tools, and Community
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory.
We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org.
Related posts:What determines the ‘Keyword Quality Score’ for AdWords? Your keyword quality score, along with maximum cost per click...
How to find your AdWords Quality Score Google unveiled their new quality score feature today. One can...
Slight change to the ‘Offical Quality Score’ – CTR on Partner Search Sites Matter in Certain Instances Google has long made the statement that when examining CTRs...
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Inside a Marketers? Mind: Introducing the new bg Theory site with explanation...
When we first launched bg Theory almost two years ago, we did so very quickly. In less than a week, we had a site, company infrastructure, servers, and revenue.
Since I knew WordPress very well, we used WordPress as our CMS. I took a blog template I liked and spent a day modifying the CSS and [...]
Read Brad's Newest Book: Advanced Google AdWords
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
$175 in training & AdWords coupons inside
Read testimonials from industry experts
Learn more about Advanced Google AdWords
Certified Knowledge: Online AdWords Training, Tools, and Community
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory.
We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org.
Related posts:Is Your Website Built for Credibility or Conversions? A website can have signals of trust where others often...
Introducing Google AdWords Certified Partners. Google Advertising Professional Program is being shut down. Google has been doing some serious thinking about the GAP...
AdWords Retiring Google Mobile Business Pages – Quick Mobile Site Creation Guide Search Engine Land recently reported that Google was removing their...
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Are Search Queries Becoming Even More Unique? Statistics from Google
One of my favorite numbers that Google published in November, 2008 is:
?20% of the queries Google receives each day are ones we haven?t seen in at least 90 days, if at all?? ? source.
That number has stood alone for for quite some time being one of the defining numbers of just how unique keyword queries [...]
Read Brad's Newest Book: Advanced Google AdWords
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns.
$175 in training & AdWords coupons inside
Read testimonials from industry experts
Learn more about Advanced Google AdWords
Certified Knowledge: Online AdWords Training, Tools, and Community
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory.
We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org.
Related posts:Google Plus Box Coming to Financial Queries The Google Plus box has received a lot of attention...
Google’s Local Search Lags Behind other Properties Want to know where people visit on the Google network?...
Your Broad Match Keywords Are Not Converting Higher than Your Exact Match Keywords I was recently looking at an AdWords account where: The...
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